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Your demo summary

1Cortex reads every call, email, order, website and review a small business leaves, every night.
2It keeps one living profile per business, and tells your team who to call, why and what to say.
3AI grounded in Cortex writes from facts, not guesses, like the Magic Soils website you saw.

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Laura Gibbonslgibbons@spotzer.com Raphaela Bernhagenrbernhagen@spotzer.com Pete Urmsonpurmson@spotzer.com Spotzer Digital

Cortex · the SMB brain

Generic AI guesses.
Cortex knows.

Calls, emails, orders, websites, reviews, rivals, even the weather in their town. Cortex reads all of it, every night, and tells your team who to call, why, and what to say.

Book a live demo

Do you actually know your small business customers?

One plumber, as five systems see it · illustrative

Phone systemNo notes kept

Unknown caller

09 223 •• •• · 3 calls this week

CRMStage: Lost

Peeters Plumbing

Last touched 4 months ago

OrdersActive · paying

Peeters Plumbing & Heating BV

Monthly plan · renewed in June

WebsiteUnmatched

peetersplumbing.be

Not linked to any account

ListingsUnmatched

Peeters Plumbing Gent

9 Google reviews

Phone, CRM, orders, website, listings: each in its own box.

Your systems disagree.

Leads marked “lost” turn out to be happy, paying customers.

Of 40 leads marked “lost”, 16 were happy paying customers. Pending confirmation

Stages lie.

“Qualified”, weeks after they cancelled.

Conversations vanish.

A call ends, and what was said leaves with it.

“Conversations vanish. Thousands of calls a week , and the next rep still starts from zero.”

…and the customer churns, and nobody saw it coming.

So we built a brain that remembers all of it.

What it is

One living profile for every small business.

Five layers, stitched into one record that updates every night.

Living business profile

Plumber · Ghent, Belgium

Updated every night

A plumber calls on Tuesday, emails on Thursday and signed last year. Cortex knows that’s one business, not three records.

How it works

How Cortex thinks, every single night.

Plumber · Ghent

3 calls · 2 emails · 1 order · 1 website One business, not three records Asked about SEO on Tuesday’s call 9 reviews, the rival has 76 Call tomorrow · lead with reviews

Step 1 of 5

Ingest

Pull from scattered systems: phones, inboxes, orders, websites, listings.

Step 2 of 5

Resolve

Stitch identities together, so one business is one record.

Step 3 of 5

Understand

Transcribe, summarise and extract facts, in six languages.

Step 4 of 5

Compare

Against their trade, their town and the season.

Step 5 of 5

Decide

Who to call tomorrow, why, what to say and what to sell.

Then we handed that brain to an AI.

The difference

Same AI.
Different brain.

Generic AI sees a prompt and a homepage, then fills the gaps with guesses. Cortex-grounded AI sees the business: its real products, its customers’ words, its rivals, its town, and what works for its trade. And it’s not allowed to make things up.

AIGeneric AI

What it’s given

A promptMaybe a homepageFills the gaps by guessing

Plausible, generic, sometimes wrong.

AIAI + Cortex

What it’s given

What they saidWhat they didHow they lookWho they compete withWhere they are

The trade: what 575 hair & barber sites have, and what their customers want The market: who AI recommends in that town, the local pack, real search volumes

Specific, true, checkable.

Drag the handle to compare. Keep scrolling to read both sites top to bottom.

Website made by a generic AI site builder for Magic Soils: Premium Soil and Garden Supplies, Delivered Near Melbourne.

1 2 3 4

Website built with Cortex for Magic Soils Australia: Sustainable Growing Media and Coir Products for Wholesale Supply.

1 2 3 4

Generic AI site builder Built with Cortex

1 · Invented a retail soil-delivery business

1 · Says what the business actually does

Generic AI site builder

1“Premium Soil & Garden Supplies, Delivered Near Melbourne”. It invented a retail soil-delivery business. Magic Soils sells wholesale coir and growing media.
2Stock shovel-in-dirt imagery.
3Wrong audience: homeowners and landscapers near Melbourne.
4Vague promises: “no surprises, no delays”.

Built with Cortex

1“Sustainable Growing Media and Coir Products for Wholesale Supply”, what the business actually does.
2Real heritage and reach: since the 1980s, wholesale across Australia, New Zealand and South Africa.
3The real range: coco peat, coir fibre, erosion control, specialty substrates.
4Real contact details, and a designer-curated palette.

Same business. Same AI. One knew it.

What does the business do?

Generic headline: Premium Soil and Garden Supplies, Delivered Near Melbourne. — Invented a retail soil-delivery business. Magic Soils sells wholesale coir and growing media.

Cortex headline: Sustainable Growing Media and Coir Products for Wholesale Supply. — What the business actually does.

Who is it for?

Generic copy: supplies landscapers and homeowners across Melbourne. — Wrong audience: homeowners and landscapers near Melbourne.

Cortex site: wholesale supply, custom solutions, Australia, New Zealand and South Africa, since the 1980s. — Real heritage and reach: since the 1980s, wholesale across Australia, New Zealand and South Africa.

What does it show?

Generic hero photo: a shovel in a pile of dirt. — Stock shovel-in-dirt imagery.

Cortex site product range: coco peat, coir fibre products, erosion control, specialty substrates. — The real range: coco peat, coir fibre, erosion control, specialty substrates.

What does it promise?

Generic copy: delivers on schedule, no surprises, no delays. — Vague promises: “no surprises, no delays”.

Cortex site call to action with a real phone number and email address. — Real contact details, and a designer-curated palette.

Same business. Same AI. One knew it.

What Cortex knows

Magic Soils sells wholesale coir and growing media (coco peat, coir fibre, erosion control, specialty substrates) across Australia, New Zealand and South Africa. Since the 1980s.

Which site knows the business?

Same business, same AI. One was built from a prompt, one from Cortex. Tap the one you’d trust.

1Invented a retail soil-delivery business near Melbourne.
2Stock shovel-in-dirt imagery.
3Wrong audience: homeowners and landscapers.
4Vague promises: “no surprises, no delays”.

1Says what the business actually does: wholesale growing media and coir.
2Real heritage and reach: since the 1980s, across Australia, New Zealand and South Africa.
3The real range: coco peat, coir fibre, erosion control, specialty substrates.
4Real contact details, and a designer-curated palette.

Same business. Same AI. One knew it.

Generic AI post

TBtutsbeardMelbourne, AustraliaScheduled 22 Oct

Autumn beard care tips for stylish fall looks! Get your beard autumn-ready with our expert tips. We blend the finest all-natural ingredients to keep your beard soft and stylish. Contact us today! #TutBeard #AutumnStyle #BarberLife

1“Autumn” and “fall looks”, scheduled for 22 October. In Melbourne that is spring.
2A stock model in a suit. Not their product, not their customer.
3“The finest all-natural ingredients” could be any brand on earth.

Written with Cortex

TBtutsbeardMelbourne, AustraliaScheduled 18 Oct

Cortex post image: a man checking his beard in a mirror, with Tut’s Beard balm and oil on the basin.

Spring grooming reset Spring is a good time to reset more than the garden. If your beard oil is running low or your balm tin is nearly empty, now is the time to restock. Tut’s Beard products are handcrafted in Melbourne with natural, vegan ingredients and pure essential oils: practical care for the beard you wear every day.

1Spring, because Cortex knows where the business is and what October means there.
2Their own balm and oil in the picture, label and all.
3Real facts: handcrafted in Melbourne, natural vegan ingredients, pure essential oils.

Then it learns from their own results

From 72 measured Tut’s Beard posts: on Instagram, their shorter captions earn far more engagement than the longer ones. So Cortex now writes their Instagram captions shorter.

5.8%shorter captions1.8%longer captions3.2×difference, across 26 Instagram posts

Same business. Same AI. One knew it.

Receptionist fed the website only

Can I get a fade near Melbourne Central on Saturday?

Reply from Joshua’s live test on the barber demo site (placeholder)

Same receptionist, fed the Cortex knowledge pack

Can I get a fade near Melbourne Central on Saturday?

Reply from Joshua’s live test (placeholder)

What we’ll check: does it know which of the five shops is nearest?
Does it use how locals phrase it, “barber Melbourne Central”?
Does it know what the trade’s customers usually want?
Does it say “book online” instead of guessing hours or prices?

Grounded by rules, not by hope.

Every number must exist in measured data, or the sentence is dropped.

“252 Google reviews” stays: it was counted. “Thousands of happy customers” goes.

A salesperson’s note can steer emphasis, never become a “fact”.

“Push SEO” changes what leads. It doesn’t change what’s true.

Unknowns are stated, never guessed.

“Prices aren’t listed. Book online.”

Every claim links back to its source: the call, the page, the scan.

“Asked about SEO” opens Tuesday’s call.

Generic AI, on a Melbourne barber

“One of Melbourne’s top barbers.”

Cortex, on the same barber

“Asked ‘best barber in Melbourne’, AI assistants named 10 barbers, not this one, despite 252 Google reviews.”

Real data, 7 October 2026. Business anonymised.

The results

Does it work? We kept score.

Yes, on both measures.

Since May, Cortex has tracked Online Essentials businesses on two measures: how ready each website is for AI, and how often AI assistants actually name the business when people ask. Both went up.

AI readiness score, per business, out of 100

38.841.5+2.7

Over a median of 52 days of tracking.

Every pillar improved.

Technical health66.5 +1.6

Reputation52.6 +1.4

Credibility41.5 +3.7

Discoverability31.5 +3.5

Content depth24.0 +2.6

Where it startedWhat it gained

Discoverability and content depth, the two pillars that decide whether an AI will cite a business, grew fastest in relative terms, off the lowest bases.

Share of AI answers that name the business, per business

24.6%28.1%+3.5 pts

Each business’s first fortnight of tracking compared with its latest.

The AI assistants moved most.

Perplexity26.2% → 35.2% +9.0

Gemini19.3% → 27.7% +8.3

Google AI Overviews12.7% → 17.6% +4.8

Scale 0–50%. May vs September.

0.3%21.9%

One home-services business went from almost never named by AI assistants to about one answer in five.

Biggest movers

Anonymised by trade.

AI readiness score

Consultancy24 → 44 +20

Naturopathy & herbals38 → 57 +19

Sea-safari tours43 → 62 +19

Association20 → 34 +14

Home services42 → 55 +13

Coach23 → 36 +13

Share of AI answers that name them

Independent professional71.2% → 96.8% +25.6

Energy consultancy53.8% → 79.4% +25.5

Home services0.3% → 21.9% +21.6

Real-estate advisory14.8% → 35.4% +20.6

Sales & distribution firm0.0% → 14.7% +14.7

Construction firm14.2% → 27.7% +13.6

How we counted Open

Readiness is Cortex’s 0–100 AI readiness score across five pillars: discoverability (25%), credibility (25%), content depth (20%), technical health (20%) and reputation (10%). 282 snapshots, 7 May – 21 Sep 2026.
AI visibility is the share of AI-assistant answers to each business’s tracked local queries that name the business. 116,236 counted probes over 138 days, 8 May – 22 Sep 2026, across 461 tracked queries.

The tools

What you get, live today.

Five products your team can sell on their own, today. Plug Cortex into your customer data and a whole platform unlocks behind them. Every one of them is on the demo laptop.

Standalone productsSold on their own, live today

Prospect brief

For sales, before any call

Type a trade and a town. See who AI recommends there, what good looks like, what their websites have, the best time to call and how long customers stay.

“Best time to call lawyers in Berlin: 08:00–10:00. Avoid 14:00–16:00.”

Ask for a demo

Examine

Research any business in minutes

Website, listings, rivals and reviews, pulled together for one business.

A Gold Coast removals firm: 19 Google reviews. A local rival: 84. Found in minutes.

Ask for a demo

AI Readiness

How AI assistants and Google see a business

Five pillars: discoverability, credibility, content depth, technical health and reputation.

Tracked sites: up on all five pillars since May. See the results

Ask for a demo

Pitch dossier

A ready-to-send report for any lead

Research, AI scan and keywords, in one go.

An Amsterdam dog school: AI names it 34 times, its top rival 67. Six pages, ready to send.

Ask for a demo

Instant site

A real website from real research

Built from what Cortex knows about the business, not from a prompt.

Compare it with a generic AI builder

Ask for a demo

With Cortex integratedThe brain behind everything, and the tools it unlocks

Cortex

Ask the whole brain

Plain questions, answered from what customers actually said.

From real calls: lawyers in Germany ask for content reviews, domain moves and Imprint updates.

Ask for a demo

Customer profiles

One living profile per customer

Every call, email, order, scan and note, in one place.

Ask for a demo

Lead quality

Who to call first

Every new lead weighed on the evidence before anyone dials: is it a real business, is it ready, is it worth the call.

Call coaching

Better calls, every week

Cortex reads the team’s calls and gives each rep specific, sourced feedback on what to say next time.

Argus

Eyes on every live customer

Watches the whole book for upsell moments, cancellation risk and the customers who need extra attention this week.

LLM generator

Sites AI can read

Writes llms.txt files for client websites, so AI assistants describe the business correctly.

Scope guard

No out-of-matrix promises

Checks what a client asks for against the product matrix before anyone promises it.

Sales & retention

The death of the cold call.

Tomorrow’s call list

Ranked overnight · illustrative

1 · Plumber, GhentAsked for SEO

Why: 9 reviews vs a rival’s 76. Say: lead with reviews. Sell: SEO and reviews.

2 · Barber, AntwerpRenewal in 30 days

Why: bookings steady, no social posts in 8 weeks. Say: open with what’s working. Sell: social posts.

3 · Florist, BrugesAt risk

Why: unresolved complaint, sudden price objection. Say: fix the complaint first. Sell: nothing yet.

Signals Cortex hears

“Cancel” said on a call
A sudden price objection
An unresolved complaint
The website gone quiet
No social posting
Falling listing views
Unanswered bad reviews

Churn risk

85%

Florist, Bruges · at risk

Florist, Bruges

Year one · illustrative

Month 1
Signs up for a website and listings
Month 9
A complaint about their listing goes unanswered
Month 11
“It’s getting too expensive”, said on a call
Month 12
Their website goes quiet for six weeks
Now
Churn risk 85%. Call this week

Cortex maps real cancellations into survival curves. It knows how, why and when each trade tends to leave.

322,954 cancellations mapped. Pending confirmation

10%vs19%

Barbers and salons: 10% of new customers leave in year one, against 19% across all customers.

For the business owner

Give every small business a brain of its own.

AI Readiness report

Sample

Getting going

Limited AI visibility. Scores shown are a September average.

Discoverability32

Credibility42

Content depth24

Technical health67

Reputation53

What we’d do

Update your Google Business Profile30 minutes · high impact

Add FAQs customers actually ask1–2 hours · high impact

Fix your directory listings1–2 hours · high impact

Five pillars, in plain words.

Discoverability25%Can AI assistants and search find the business at all?

Credibility25%Do fresh content and consistent details back it up?

Content depth20%Do the pages answer the questions customers really ask?

Technical health20%Is the site fast, secure and good on a phone?

Reputation10%What do reviews say, and does anyone answer them?

Garden centres near you

Demand by month · illustrative

March · update offersApril · peak

“Garden centres near you peak in April: update your offers in March.”

Planned around their town’s climate, tourism and school holidays.

For partners

Run Cortex on your own customers, under your own brand.

Insight

White-label readiness and reputation reports for your marketing teams.

Floor

Conversation intelligence: calls transcribed and summarised in many languages, with coaching.

Brain

The full commercial engine: nightly lead scoring, ranked call lists, churn risk, customer dossiers.

Almost plug and play

Five products work from day one.

Prospect brief, Examine, AI Readiness, Instant Site and Pitch dossier need nothing from your systems to start: log in and use them. A light integration connects them to your website builder or social posting, or white-labels them as your own. Connecting your customer data is what unlocks the rest, in four steps.